Lookalike audiences help you cut back on ad spending since you’ll be running conversion-focused ads that target people who are already somewhat interested in your product or service.
You can determine just how closely you’d like your lookalike audience to resemble your source audience on a scale of 1 to 10%. Your source audience or custom audience refers to the specific group of people that you would like your lookalike audience to be based on.
Using lookalike audiences will help you increase reach, sales, conversions, and traffic. They’ll help you target your ideal customer and reduce lead acquisition costs. We’ve only just scratched the surface! Want to know more about how we can help you target your ideal consumer? Leads.io is a leading expert in generating high-quality leads by maximizing the lookalike audiences feature. Don’t hesitate to get in touch!Get in touch
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