ABOUT US

Meet the Leadership Team

OUR VISION

At the forefront of tech-enabled lead generation, our vision is unwavering: to empower businesses to effortlessly connect with new audiences.

Setting the gold standard in lead gen with transparency, fast customer acquisition, and tech-enabled solutions. Tailored, annual approach for lasting partnerships. Leveraging custom tech, owned media brands, and strategic media ties—you only pay per lead while we handle the rest for free, so you can focus on your core competencies.

EXECUTIVE TEAM
Tim Roemer Chief Executive Officer
Anzhelika Belova Chief Finance Officer & Chief Operating Officer
Koen Verhoeff Global Managing Director, Brand Direct
Sjoerd Knol Chief Information Officer
Gary Watchorn Global Managing Director, Marketplaces
LEADERSHIP

Learn more about our Executive Team and their roles in shaping Leads.io’s strategic trajectory.

EXPLORE BIOS
Tim Roemer Chief Executive Officer

Meet Tim Roemer, the visionary founder and CEO at Leads.io, guiding the company into the digital era since 1999 when lead generation meant paper lists and literal footwork. Launching his first website in September 2000, Tim aimed to connect businesses to customers under a ‘pay-per-lead’ model. Today, Leads.io, a premier tech-enabled lead gen agency, boasts 267+ experts across 10 countries and is among the top players in Europe.

Forming key partnerships, including an impactful collaboration with Egeria — a leading investment company in The Netherlands and DACH region — Tim continues to strategically acquire premier brands like Green Match, Boiler Guide, and Household Quotes UK.

Evidenced by a best-in-class customer retention rate and a ‘no-black-box’ approach towards our services, Tim’s positive leadership style embodies big-picture thinking and transparency as a hallmark practice for our customers, investors, and employees alike. Partner with us at Leads.io where innovation, transparency and operational excellence pave the path to growth.

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Anzhelika Belova Chief Finance Officer & Chief Operating Officer

Introducing Anzhelika Belova, who serves as both our Chief Financial Officer and Chief Operating Officer. With over 25 years of experience at multinational corporations like ArcelorMittal, LyondellBasell, CEVA Logistics, and Naspers Limited, she joined Leads.io in 2023, drawn to the company’s ambitious growth potential.

Anzhelika’s leadership style goes beyond the traditional CFO role, approaching her portfolio with a broad perspective and her role extends to not just overseeing the finance team, but also HR, legal and communications — ensuring a seamless blend of financial acumen and operational efficiency. What sets Anzhelika apart is a rare talent for navigating both the big picture and the intricate details. Her influence is felt across various facets of the organization, creating a synergy that steers Leads.io’s trajectory with deft precision.

Anzhelika champions organizational efficiency and continuous improvement through strategic team building, fostering professionalism as well as authenticity by encouraging diverse perspectives in an open work environment.

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Koen Verhoeff Global Managing Director, Brand Direct

A practical self-starter and go-getter, Koen Verhoeff has been the catalyst behind the success of Leads.io’s Brand-Direct business for a decade. From Meta and TikTok to Google and Native, Koen’s team has established a strong presence in the branded advertising landscape — delivering high-quality leads that convert.

Now our Global Managing Director – Brand Direct, Koen played a key role in Leads.io’s transformation from startup to successful scale-up. His journey began a decade ago as Head of Marketing, progressing to CMO (Chief Marketing Officer), where he directed global marketing initiatives for both our Brand-Direct and Marketplaces divisions. Leading a team of over 100 alongside his regional managing directors, his reach extends to various aspects of the business, including core marketing activities such as paid and organic strategies, commercial proposition, communications, and product innovation.

Koen’s leadership style blends passionate drive with pragmatism: inspiring teams with his signature energy and charisma while grounded in sharp commercial acumen and a results-oriented approach. His relentless pursuit of maximizing opportunities, igniting innovation and creativity, and embracing adaptability continues to accelerate Leads.io’s growth, solidifying its position as a vital contributor in client strategy.

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Sjoerd Knol Chief Information Officer

Introducing our Chief Information Officer, Sjoerd Knol,  who has been at the helm of a decade of technological evolution at Leads.io. Sjoerd oversees critical departments, including Product Development, Technical & IT teams, and Business Intelligence, shaping the very essence of our role as the world’s premier tech-enabled lead generation agency.

Sjoerd’s leadership philosophy mirrors the core values that define Leads.io—tech-savvy, data-driven, pragmatism, and creative problem-solving. As CIO, he leads the charge on process optimization and efficiency initiatives. Sjoerd plays a central role in standardizing new ways of working, seamlessly integrating acquisitions, and maintaining control amid our lightning-speed expansion.

Having served in key positions, from Head of Campaign Management to Chief Process Officer, Sjoerd brings a wealth of experience and a deep understanding of our operational structures to the table. Leveraging his structured approach and with a strategic focus on scalability and data-driven decision making, Sjoerd’s teams optimize workflows, maximize resources, and drive organizational success.

As our Chief Information Officer, Sjoerd is at the forefront of steering Leads.io into a future where precision meets pragmatism — defined by technological prowess, operational excellence, and sustained growth.

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Gary Watchorn Global Managing Director, Marketplaces

Introducing Gary Watchorn, our Global Managing Director of Marketplaces at Leads.io, with over 16 years of experience in online lead generation and digital marketing. Having previously served as Managing Director, Marketplaces and Director of Data Strategy at Leads.io., Gary has held senior leadership roles at industry giants like MVF and TellUs BV.

Leveraging his structured approach and keen strategic sense, Gary’s teams help companies grow using a shared marketplace model — expertly guiding potential customers to our branded sites, differentiating Leads.io through a dynamic mix of paid search, social, and organic marketing channels.

Under his leadership, our Marketplaces team connects clients with interested potential customers, offering lead delivery flexibility, and scaling inquiry volumes with business growth. Operating across Europe, with experienced teams in the UK, Denmark, and The Netherlands, Gary oversees various aspects from business development to tech.

Since joining Leads.io in March 2022, Gary has bolstered the Marketplaces division’s growth by expanding into key European markets and launching five new lead generation platforms. His teams are building a future where businesses of all sizes seamlessly tap into a vast pool of qualified leads, effortlessly scale their inquiries, and achieve their growth goals through a unified ecosystem.

Gary moves the needle forward with a unique blend of data-driven decision making, industry knowledge, and an uncanny ability to spot emerging trends — making inroads in the industry landscape, one marketplace at a time.

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WHERE WE ARE LOCATED

From the Atlantic to the heart of Europe — our reach is global

Leads.io Benelux B.V.
Nieuwe steen 27
1625 HV, Hoorn
The Netherlands

Email: [email protected]

Leads.io Corp.
99 Spadina Avenue, Suite 300
ON, M5V 3P8, Toronto
Canada

Email: [email protected]

Leads.io Ltd.
11 The Point, Rockingham Rd
LE16 7QU, Market Harborough
United Kingdom

Email: [email protected]

Leads.io Brand Direct Ltd.
Unit B, 5 Long Street
E2 8GS, London
United Kingdom

Email: [email protected]

Leads.io SARL
40 Rue du Colisée
75008, Paris
France

Email: [email protected]

Leads.io ApS
Nørregade 6, 2. TV,
1165 København K,
Denmark

Email: [email protected]

Leads.io Sweden AB
Götgatan 22 A
118 46, Stockholm
Sweden

Email: [email protected]

Leads.io GmbH
Skalitzer Straße 104
10997, Berlin
Germany

Email: [email protected]

Leads.io Benelux B.V.
Westerhaven 13-2
9718 AW, Groningen
The Netherlands

Email: [email protected]

Leads.io Benelux B.V.
Lemsteraak 1
2411 NC, Bodegraven
The Netherlands

Email: [email protected]

Leads.io Benelux B.V.
Nieuwe steen 27
1625 HV, Hoorn
The Netherlands

Email: [email protected]

Leads.io Corp.
99 Spadina Avenue, Suite 300
ON, M5V 3P8, Toronto
Canada

Email: [email protected]

Leads.io Ltd.
11 The Point, Rockingham Rd
LE16 7QU, Market Harborough
United Kingdom

Email: [email protected]

Leads.io Brand Direct Ltd.
Unit B, 5 Long Street
E2 8GS, London
United Kingdom

Email: [email protected]

Leads.io SARL
40 Rue du Colisée
75008, Paris
France

Email: [email protected]

Leads.io ApS
Nørregade 6, 2. TV,
1165 København K,
Denmark

Email: [email protected]

Leads.io Sweden AB
Götgatan 22 A
118 46, Stockholm
Sweden

Email: [email protected]

Leads.io GmbH
Skalitzer Straße 104
10997, Berlin
Germany

Email: [email protected]

Leads.io Benelux B.V.
Westerhaven 13-2
9718 AW, Groningen
The Netherlands

Email: [email protected]

Leads.io Benelux B.V.
Lemsteraak 1
2411 NC, Bodegraven
The Netherlands

Email: [email protected]

ABOUT US

Our Edge

Discover what sets us apart as a premier tech-enabled lead generation agency in the video.

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Get in touch

Book a free consultation to discuss your lead generation goals.

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