Knowledge Bites

In today’s digital marketing environment, competition is as boundless and fierce as ever. Businesses from all walks of life are in a constant tug-of-war for the dwindling attention spans of vast online communities, all to convert curiosity into a customer base. 

Effective lead generation can become the lifeline of success and scalability for any business, but what sets apart a good lead generation strategy from a great one?

In this edition of Knowledge Bites, we’ve invited our very own Sales and Operations expert – Gulsah Cengiz – to provide valuable insights into what makes our lead generation here at Leads.io stand out from the competition.

At the very core of successful lead generation is an understanding of what makes a lead high-quality. Oftentimes, businesses find themselves with a roster overflowing with leads, only to end up invalidating most of them as dead ends.

More often than not, the majority of leads will be invalidated. Incorrect contact details, submissions by students conducting research, a prank or hoax, the list is endless. So, how do we navigate the sea of invalidated leads successfully?

The answer lies in having a robust lead qualification process. Here at Leads.io, we center our core efforts on prioritizing the quality of our leads over the quantity. By doing so, we also direct our focus to leads that are most likely to convert. Quality leads reflect those who are genuinely interested in your products or services and are most likely to make a purchase.

A great way to identify high-quality leads is through SMS and telephone qualification. A vast majority of invalidated leads often have fake or missing contact details, so by directly qualifying the intent of a potential customer through a call or SMS, you are not just confirming that a lead is genuine but also encouraging a potential customer to follow through on their intent.

Effective lead generation isn’t just about generating leads; it’s about generating profitable leads. At Leads.io, we stress the importance of keeping track of your return on investment (ROI) so that you can ensure your marketing efforts are aligned with your business goals.

Suppose you invest £1,000 into a campaign and generate 10 leads. Let’s also suppose the revenue per successful conversion would be £1,000. Expectedly, not every lead will be a customer, but even a few conversions can justify your original investment. If 4 of those leads book appointments and 2 become paying customers, you’re well on your way to achieving a positive ROI.

While it may seem like a logical premise, many businesses can lose sight of the very reason that leads matter in the first place; to make a profit off the services you are providing.

At Leads.io, we believe in cultivating partnerships with our clients rather than simply delivering a service. This way, we can educate and empower our clients to make the most of the leads they receive, generating greater efficiency together.

One such way is to encourage our clients to conduct follow-ups on leads they may deem invalidated due to failed or late contact. Instead of letting those leads go to waste, we work together to identify potential roadblocks and find solutions.

This collaborative approach ensures that every lead’s potential to contribute to your growth is properly gauged before being invalidated.

Leads.io is more than just a lead gen agency; we’re your trusted advisor in the digital marketing landscape. Our expertise, combined with a laser focus on quality, efficiency, and growth, ensures that our clients receive premium services that lead to impressive growth results.