Case study

Pella Windows

February ’24

With almost a century of experience under its belt, Pella has become known for its top-quality craftsmanship and innovative designs in the world of premium windows and doors. When Pella decided to boost its lead generation, came to the rescue with a customized strategy aimed at getting more leads while keeping costs in check. What followed was an exciting journey of collaboration and success.

1500+ High-Quality Leads
1M People Reached
4.5M Free Impressions
Business Objective

With an initial target of acquiring 100 leads and a 50% cut in CPA, helped to get over 500 high-quality leads and cut costs by an impressive 53%.

Pella’s main goal was to get more leads while optimizing costs. launched a pilot campaign in the Dallas-Fort Worth area with focus on speed to lead and seamless integration with Pella’s call center, ensuring prompt follow-up and enhancement of the customer experience.

Working with to build a lead generation campaign has been easy. Within a few weeks, we had launched a Meta campaign and started to receive new leads for our call center to convert to sales of our Pella windows and doors products. Since launching with we have scaled our volume, launched a Tiktok campaign and is now a large part of our monthly marketing budget..

Amy Gutierrez General Manager Pella Windows & Doors

Campaign Strategy

We tested multiple strategic concepts including over 100+ static and motion graphics and 5 different landing page flows with 20+ A/B tests. Launched across multiple channels including META & TikTok to maximize brand exposure in a competitive market.

Key Results

Since launching in 2022, Pella Windows has averaged a 25% close rate on the leads delivered. With this consistent close rate, a close partnership has developed with expansion to more Pella branches.

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