Pella’s main goal was to get more leads while optimizing costs. Leads.io launched a pilot campaign in the Dallas-Fort Worth area with focus on speed to lead and seamless integration with Pella’s call center, ensuring prompt follow-up and enhancement of the customer experience.
“Working with Leads.io to build a lead generation campaign has been easy. Within a few weeks, we had launched a Meta campaign and started to receive new leads for our call center to convert to sales of our Pella windows and doors products. Since launching with Leads.io we have scaled our volume, launched a Tiktok campaign and Leads.io is now a large part of our monthly marketing budget..”
We tested multiple strategic concepts including over 100+ static and motion graphics and 5 different landing page flows with 20+ A/B tests. Launched across multiple channels including META & TikTok to maximize brand exposure in a competitive market.
Since launching in 2022, Pella Windows has averaged a 25% close rate on the leads delivered. With this consistent close rate, a close partnership has developed with expansion to more Pella branches.
Discover how Leads.io can help you connect with ready-to-convert leads and grow your sales. Get started today.
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