By launching a targeted pilot program with Leads.io from September through October 2024, and scaling the campaign through that same period in 2025, lead volume increased by 226%—representing a staggering 1,400% year-over-year increase for the program.
Brian Triano
Director of Performance & Digital Marketing
Leafguard
Leafguard is a household name in home improvement, famous for its seamless, one-piece gutter protection system that prevents clogs and safeguards homes from water damage. Operating at a national scale, their business model relies heavily on a steady, predictable influx of high-intent inquiries to keep their design consultants and installation teams moving forward.
Before partnering with us, Leafguard faced a roadblock familiar to many premier home services brands: the challenge of finding a consistent marketing partner capable of scaling volume efficiently without letting quality or flow fluctuate unpredictably.
To break through the plateau, we deployed a diversified strategy across upper- and lower-funnel metrics. When comparing the initial pilot period to the same timeframe in 2025, the program yielded massive growth:
The engine behind Leafguard’s success was a deliberate shift away from single-source dependency. We transitioned the account to a robust multi-channel framework including Meta, Native, and PMAX.
By capturing audience attention on social media, placing contextually relevant ads within premium publications, and leveraging automated search intent, we balanced volume with high intent. By constantly optimizing this channel mix and maintaining a tight feedback loop, the collaboration proved that volume and quality don’t have to be a trade-off. For Leafguard, the result was a repeatable blueprint for sustained, predictable growth.
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