HelloFresh

This case study explores the successful, multi-year collaboration between HelloFresh and Leads.io, showcasing how a strategic partnership and channel expansion can drive massive, high-quality lead generation and exponential business growth.

A Partnership Built for Scale

Over a four-year period, the strategic collaboration between HelloFresh and Leads.io has yielded impressive results:

• High-Quality Leads Generated: Over 1 Million
• People Reached: Over 95 Million
• Free Impressions: Over 225 Million

Business Objective

With Leads.io’s support, the campaign not only successfully surpassed initial expectations, scaling to over 30,000 high-quality leads each month, but also successfully expanded into new channels including TikTok, YouTube, and Snapchat. This strong partnership has since grown to include Factor (a brand within the HelloFresh Group), further strengthening HelloFresh’s customer acquisition strategy across the board.

Michael Albom
Marketing Specialist
HelloFresh Canada

Campaign Strategy and Key Takeaways

The success of this collaboration was driven by an approach focused on scalability and channel diversification. By starting strong on Meta and then strategically expanding into platforms like TikTok, YouTube, and Snapchat, Leads.io ensured HelloFresh was consistently reaching new, relevant audiences where they spend their time. This multi-channel approach maximized brand exposure and ensured a continuous pipeline of high-quality leads, directly supporting HelloFresh’s massive market presence and growth objectives for both the core brand and Factor.