Express Flooring

Joshua Churnick
Chief Marketing Officer
Express Flooring

The Solution: A Collaborative Partnership

Express Flooring needed a partner who could consistently deliver. Joshua describes their relationship with Leads.io over the last 3 years as collaborative and focused on ongoing improvement. Leads.io didn’t just set up campaigns; we proactively optimized them, constantly seeking what resonated best for Express Flooring. Joshua noted, “You guys really take an active interest in our business. You figure out what works for us, what doesn’t, constantly optimizing.”

A key to this success was transparent data exchange. Express Flooring shared detailed lead performance data, allowing Leads.io to quickly refine our approach. Joshua saw a direct impact: “If we haven’t at any point, we’ll address it with you, you guys make tweaks and then we get to see the improvement relatively quickly.” This feedback loop ensured rapid adjustments and consistent results.

The Results: Efficient Growth and Sustained Success

Through this approach, Express Flooring achieved the consistent lead flow and sales team success they sought, ensuring their marketing efforts were both effective and affordable. This demonstrates that continuous optimization and a smart strategy can lead to significant business growth.

This commitment to continuous improvement has fostered an enduring relationship. In fact, Express Flooring has maintained its partnership with Leads.io, a testament to its effectiveness. As Joshua highlights, “I can’t point to that many partners who we’ve been with for over two and a half years with no hiccups and really had consistent results.”

What This Means for Other Businesses

If your home services business struggles with inconsistent leads, Express Flooring’s experience offers valuable advice. Joshua recommends treating it “like a real partnership” and being “as transparent as you can with your data.” The key takeaway is that strong, transparent communication and a willingness to share data lead to highly optimized and consistent lead generation.