Connect Hearing

This case study highlights the long-standing, successful partnership between Connect Hearing and Leads.io, demonstrating how a focused strategy can consistently generate high-quality leads and achieve critical performance benchmarks in the competitive healthcare sector.

A Proven Track Record of Success

Over a four-year period, the strategic collaboration between Connect Hearing and Leads.io has delivered impressive results, significantly boosting brand awareness and lead volume:

• High-Quality Leads Generated: Over 90,000
• People Reached: Over 8 Million
• Free Impressions: Over 83 Million

Business Objective

Over the past year, Leads.io has not only delivered the required volume but has consistently exceeded the contact rate benchmark, achieving an above-average rate for the hearing care industry. Furthermore, this successful partnership has expanded across multiple channels, including Meta, YouTube, TikTok, and Native, significantly broadening their reach and strengthening overall performance.

Team Representative
Connect Hearing

Campaign Strategy and Key Takeaways

The success with Connect Hearing is rooted in a focus on lead quality validated by the consistently high contact rate. By strategically utilizing a diverse channel mix, including the highly visual and engaging platforms like YouTube and TikTok, alongside high-intent Native advertising, Leads.io has ensured that Connect Hearing reaches the right patients at the right time. This multi-channel approach guarantees sustained performance and allows Connect Hearing to fulfill its mission of providing crucial hearing care across Canada.