My Hearing Centers

Through a six-year partnership with Leads.io, My Hearing Centers moved from testing digital channels to managing a demand so high they had to expand their physical centers just to keep pace.

Matt Dearing,
VP Marketing
My Hearing Centers

Meet the Partner: A Leader in Western U.S. Hearing Care

Founded 15 years ago with a few offices in Utah, My Hearing Centers has expanded to cover most of the Western United States. For over a decade, they relied on traditional marketing such as direct mail, newspaper, radio, and television. However, as consumer behavior shifted, they realized that staying relevant required a partner who didn’t just use yesterday’s technology but anticipated tomorrow’s trends.

The Roadblocks: Outdated Methods & Geographic Gaps

Before partnering with Leads.io, the company faced two primary hurdles:

• Stagnant Traditional Channels: Their reliance on radio and newspaper was failing to reach a modern audience efficiently.
• Lead Distribution Inequities: Leads weren’t always appearing where the clinics needed them most, leading to “pockets” of underutilized capacity in some regions and over-saturation in others.

Fueling Financial Growth and Efficiency

When the partnership began six years ago, the goal was to improve lead quality. What followed was a total business transformation.

1. Operational Evolution. As lead quality and volume increased, My Hearing Centers realized their inbound-only call center wasn’t the right fit for digital leads. They “flipped” their entire operation to an outbound model, implementing new tactics that immediately improved appointment conversion rates and handled the higher volume more efficiently.
2. “Stress Testing” the Market. Through a collaborative process called “stress testing,” we helped identify exactly how many leads were available in specific territories. By finding hidden pockets of demand, My Hearing Centers was able to identify new areas to grow and develop more physical locations.
3. Strategic Lead Distribution. When lead distribution issues arose, our team worked directly with Matt to identify where leads were going and redirect them. As Matt noted, the feedback from his dedicated contact at Leads.io, Conor Gibney, was essential: “He’s able to give me some feedback on what he sees from the data, which I’ve really appreciated. It’s helped us refine and target better leads and better processes so we are getting the leads in the areas where we need them more.”

A Partnership Built on Adaptation

What sets this six-year relationship apart is the personal connection and the willingness to adapt together. As My Hearing Centers grew, the process of refining their business to handle high-growth digital leads was a collaborative journey. By sticking to the process and working as a unified team, they transformed from a local provider into a dominant regional player.