Our results speak for themselves. In 2025 year-to-date, we have already published over 320,000 ads, with 80% leveraging generative AI. This is a dramatic leap in production volume and represents a 400% efficiency increase, allowing us to scale creative production at speeds that would be impossible with traditional methods. We are not just experimenting with AI; we are operating it at an industrial scale that directly benefits client growth. Our journey began with deliberate steps in 2023.
John Byrne
Technical Director
Leads.io
We weave AI into key areas to boost both efficiency and impact across all operations. Our creative teams seamlessly integrate generative AI tools for rapid image and video creation. We leverage AI for faster translation and localization of high-performing campaign strategies, enabling immediate adaptation to new markets. Crucially, our Business Intelligence team uses Machine Learning algorithms to model ad fatigue, providing data-driven guidance to keep campaigns performing optimally and maximizing budget effectiveness.
Our underlying system gives us a decisive market advantage. Our infrastructure positions us at the cutting edge, deploying models like Google VEO3 and Nano Banana for advanced generation. More critically, through our cloud AI partnerships, we have immediate access to over 200 models without infrastructure overhead, including day-zero access to the latest releases. This means when breakthrough AI models emerge, we are implementing them while competitors are still evaluating. This agility is a defining advantage for our clients.
We are not waiting for the AI future—we are building it. Our roadmap includes advanced AI agents for autonomous campaign optimization, next-generation lead qualification using multi-model AI ensembles, and predictive systems that anticipate market shifts before they happen. We will continue to optimize creatives and localize campaigns with even greater precision, ensuring our business model is robust for the future of AI.
The tools are merely the instruments; our competitive edge comes from how we choose to use them. Our unique culture and people are the real engine behind this innovation. The best way to understand this is through our Hackathons, which bring together cross-functional teams to explore and experiment with a wide array of AI tools. Many exciting projects born from these events have already moved into production, becoming new internal tools. This dynamic energy and genuine enthusiasm for AI projects drive our continuous innovation.
Sjoerd Knol
Chief Information Officer
Leads.io
In an era where data privacy is paramount, we place immense importance on using AI responsibly. Our dedicated legal department ensures that we are fully compliant with all relevant laws and regulations, including GDPR and the EU AI Act. Every AI tool undergoes review before adoption, and critically, we ensure that our clients’ personal data is not used to train or improve underlying AI algorithms without proper legal basis. This commitment to stringent compliance offers our clients complete peace of mind.
Speed, scale, and trust define our competitive edge. While many companies are piloting AI projects, we are operating at production scale, ready to adapt to the latest technological breakthroughs instantly. Our AI serves as a powerful enabler for our talented team. By thoughtfully combining its capabilities with our deep human expertise and an unwavering commitment to responsible practices, we are continuously evolving our approach to lead generation. Our goal is clear: to bring our clients higher quality leads and more effective growth.
Nieuwe Steen 27
1625 HV, Hoorn
The Netherlands
