Case study

GatorGuard Concrete Coatings

October ’25

From Facebook Fatigue to $1M in Sales: How GatorGuard Achieved Real Growth with Leads.io

GatorGuard, a leader in premium concrete floor coatings, faced a common challenge: their once-effective Facebook campaigns were delivering diminishing returns. “We knew we got comfortable with a poor return,” recalls Mike Evans, Senior Vice President at GatorGuard. Like many businesses, they had fallen into the trap of accepting less-than-ideal results, thinking “that’s just the way it is.” They needed a partner to help them scale lead generation without sacrificing quality, which led them to Leads.io.
A Tailor-made Approach

“Once we made that switch and poured a little fuel onto that fire, it took off, times four. Within a month, GatorGuard saw the lead flow we had hoped for, for years.”

Mike Evans
Senior Vice President
GatorGuard Concrete Coatings

A Collaborative Approach and Immediate Impact

Leads.io understood GatorGuard’s unique situation. We didn’t offer a generic solution but instead focused on listening to their goals and crafting a strategy specifically tailored to their needs. The results were almost immediate.

What truly set Leads.io apart in Mike’s eyes was our responsiveness to challenges. As Mike puts it: “The support, and the openness to challenges, suggestions, and ideas, was a breath of fresh air. One thing about Leads.io that’s near and dear to my heart is their immediate action. When a situation arises and we communicate it, it’s not just, ‘I hear you.’ It’s, ‘Let me get to work.’ Every time we’ve done that, splitting campaigns, changing creative, trying new approaches, it’s led to improvement.”

A Million-Dollar Milestone and True Partnership

This surge in performance led to a significant milestone: $1,000,000 in sales directly attributed to the Leads.io campaign. Beyond the sales, GatorGuard gained confidence in a partner who could truly scale with them. “What impressed me most was their ability to scale with us,” Evans notes, highlighting Leads.io’s operational readiness and seamless integration.

The consistent collaboration transformed the relationship from a vendor dynamic to a true partnership. Mike’s sentiment reinforces this profound connection: “It’s a true partnership in my mind.” This level of support and adaptability, acting as an extension of GatorGuard’s own business, was key to their success.

For businesses stuck with “good enough” marketing, Evans’s advice is clear: “Don’t hesitate. Seriously—don’t.” GatorGuard’s story exemplifies the power of a strategic approach and a genuine partnership in driving transformative growth.

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