Lead Generation at Leads.io

Reviewed by Martina Krauss, CIPP/E, CIPM, Legal Director and Group DPO

Martina is an accomplished legal professional with nine years of specialized experience in data privacy and security law and she currently serves as the Legal Director at Leads.io. In this capacity, she leads the legal team, ensuring compliance with data protection regulations and the protection of confidential client data.

Contributors: Toby Kwong

Ethical Service Provision

Unlike classic data brokers that scrape information from various sources and sell to third parties, we operate as service providers: our role is to act on behalf of our clients while adhering strictly to GDPR, CCPA, and other legal requirements. Think of us as the technical specialists managing data, enabling our clients to focus on their core business activities.

Our Commitment to Security

Data security is paramount at Leads.io. To safeguard information, we continuously invest in:

• Expert Technical Team: Our specialists are dedicated to enhancing our systems.
• Robust Security Measures: We employ the latest encryption techniques to ensure IT Security.
• Regular Penetration Testing: We conduct thorough annual tests to identify and address vulnerabilities promptly.

Transparent Data Practices

We maintain clarity about our data-handling processes:

• Secure Landing Pages: We design landing pages with advanced encryption to protect user information.
• Clear Consent Lead Capture: Our lead forms include clear consent options, so users understand exactly what they are signing up for.
• Data Management: We clean, organize, and verify data to ensure its accuracy.
• Encrypted Data Transfer: Data is transferred to clients in an encrypted format.
• Secure Data Storage: We store lead data securely in the Cloud, adhering to all regulatory requirements.
• Campaign Optimization: We analyze data to enhance campaign performance while complying with platform regulations, such as those from Google or Facebook.

Human-Centric Marketplaces

We also operate owned media brands like BoilerGuide or Greenmatch, connecting consumers with service providers in a fair and transparent manner.

• Limited Sharing: Each consumer is only connected with a few installers for targeted quotes.
• Full Transparency: We explain to the consumer how many installers receive their data and who they are (after the consumer approves).
• No Onward Selling: We never sell consumer data to any other third parties beyond our business model of matching consumers with traders.
• Respecting Your Choices: We only use data for the specific purpose the consumer agreed to and never for our own marketing (unless they explicitly opt-in).

The Leads.io Difference

At Leads.io, we are committed to building trust and generating high-quality leads through ethical practices and accountability. Our focus on security, transparency, and respect for user choices ensures a beneficial outcome for all parties involved.