22 February 2022

Leads.io acquires Boiler Guide and accelerates its growth

Hoorn, February 22, 2022 – Leads.io, the fast-growing, technology-driven lead generation agency, acquired Boiler Guide Ltd. to accelerate its growth in the heating and renewables market. Boiler Guide’s bespoke back-end proprietary lead qualification and distribution platform, ‘Sherlock’, will be integrated into all Leads.io marketplaces.

Boiler Guide is a technology-led, data-driven lead generation company. They have been specializing in the heating and renewables market since 2009. They are trusted by thousands of independent, regional, and national installers to supply boiler, heat pump, and solar leads through brands such as boilerguide.co.uk, solarguide.co.uk, and windowsguide.co.uk. The 30-strong team based in Market Harborough will join Leads.io’s mission to become the global leader in lead generation.

CEO Tim Roemer states: “We are extremely excited that the very talented team of Boiler Guide will join our group. The proprietary lead generation marketplace software that the team has developed is truly special and will become a key element for further acceleration of our marketplaces. We can’t wait to expand the success of their marketplaces to new markets and verticals.”

Boiler Guide owner David Holmes commented: “We are thrilled to be joining Leads.io in their mission to become the global lead generation business. Their complementary skills in generating high volumes of leads, together with our brands, knowledge, and technology will accelerate the marketplaces business within the UK and beyond. It’s exciting and very rewarding to see everything that the Boiler Guide team have built go on to underpin the global Leads.io marketplaces business.”

About Leads.io

Leads.io offers a better way to acquire high-quality leads. The group aims to become the global leader in lead generation. The technology-driven group of specialists uses in-house technology and creative teams to provide companies with a scalable source of leads in various markets. Leads.io specializes in generating performance-based leads through a variety of online marketing channels such as Google, Facebook, Instagram, Messenger, native, and display. Leads.io serves over 1,000 clients with offices in the Netherlands, Canada, Australia, France, Germany, Sweden, Denmark, and the United Kingdom.

About Boiler Guide

Boiler Guide is the UK’s leading supplier of sales-ready leads in the heating and renewables markets through its strong portfolio of consumer brands. The highly experienced team generates tens of thousands of leads using sophisticated in-house technology alongside highly targeted paid and organic search marketing. A specialist in-house telephone qualification team enriches each lead to ensure 80% of inquiries convert into a sale for their network of over 5,000 heating and renewable installers nationwide.