28 January 2022

Beyond Privacy: The Importance of Data Protection and Trust

If you live in the 21st Century, chances are you either have at one point signed up for an email account, one or several social media accounts, a newsletter, a subscription, or all of the above. That means your data lives online and one (or all) of these companies are in charge of protecting the information you have entrusted them. But did you know you have control over any and all the information you share online? That is essentially what data privacy is all about. 

What is data privacy? 

In a nutshell, data privacy is an individual’s ability to determine when, how, and to what extent their personal information is shared with others. Data can include a person’s name, location, contact information, and even online behaviour. 

While most of the data that is collected by websites, applications, and social media platforms are used to provide a certain service or access to the platform, it is important to understand how this information is being collected, used, and stored. It is also vital to be informed about the safeguards around the data to avoid compromising an individual’s privacy. 

The protection of data generally serves and supports the individual’s right to personality. Therefore, data that relates to an individual like a website user is generally protected under privacy laws around the world. 

This protected information we refer to as “Personal Data”, “Personal Information” or “Personally Identifiable Information” depending on the country, but the general concept is the same: 

  • Personal Information: Any information that can be used to distinguish or trace an individual’s identity such as name, social security number, date, and place of birth and any information that is linkable to an individual, such as educational, financial, or employment information. 

Some types of personal information are generally considered more ‘sensitive’ or ‘private’ than others. That’s why in most countries they enjoy special protection. One typical example is:  

  • Health Information: Any health information that relates to the physical or mental health of an individual such as any info on disease, disability, or medical history. 

Other types of data such as credit card details need special security protection because they are more attractive to criminals. That’s why companies collecting this data are also expected to implement more stringent security measures. One typical example is: 

  • Financial Information: Any data that concerns a person’s finances such as credit card numbers or bank account details.

The Legality of Data Privacy

Data privacy is of vital importance. If an individual’s information is not safeguarded, companies and individuals are exposed to data breaches, leading to serious consequences such as identity theft, blackmail, and for companies, it could mean risk of financial cost and serious damages to their trust. 

As technology keeps evolving, data collection and surveillance capabilities have also evolved, as well as the laws and regulations that govern privacy online. Governments around the globe have passed laws that regulate the kind of data that can be collected, how the data is collected and used, and specifically, how that data is protected. Here are some examples:

  • General Data Protection Regulation (GDPR): 

Enacted by the European Union, the GDPR regulates how an EU’s individual personal data can be processed. The regulation also allows individuals to control their data, including the right to delete every trace of information. 

  • National Data Protection Laws: 

Similar to the GDPR, these national laws and regulations are enacted by countries such as Canada, Japan, Australia, Singapore, Brazil or states such as California and follow similar privacy principles such as giving individuals more control. 

Leads.io and Data Privacy 

As a lead generation company that collects personal information for our clients, being transparent about data collection and usage is at the forefront of our priorities. Our privacy practices are easy to follow so that our clients and their clients know exactly where they stand – how we collect data, what we do with it, where it is stored, and for how long. Our privacy team gives support and answers questions throughout the campaign and steps in where clients need help or advice, for example, to deal with the privacy rights of users.

Privacy as a building block of trust 

At Leads.io, transparency and honesty are at the forefront of our values. Since the beginning, we understood that in order to build trust and long-lasting partnerships, we must be transparent. We strive to build long-standing relationships with our clients and their clients based on the foundation of trust. This can only be done by operating with an open book.

To learn more about our privacy practices and how your personal information is handled, please reach out.